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Sales Effectiveness

The Sales Effectiveness Questionnaire (SEQ) helps identify and place top applicants for sales positions. The comprehensive report analyses candidates' strengths and weaknesses on 28 dimensions important for success in sales, and provides a description of how personality will affect expected performance in each area.

The SEQ report contains three major sections: (a) an executive summary featuring three summary scores, (b) a set of profiles of performance characteristics sorted into broad skill categories, and (c) a detailed analysis of each of the 28 aspects of sales performance.

For each performance characteristic, the report contains a definition, a description of the person's expected level of performance, and a set of statements describing the particular factors in his personality, interpersonal style, and method for organising work that influence their level of performance on that sales skill.

Sales Effectivesness Questionnaire

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