A term used in SOCIOLOGY to denote a person of status within a given group whose opinions are highly thought of and who can therefore influence the opinions of other members of the group. See TWO-STEP FLOW OF COMMUNICATION.
A term used in SOCIOLOGY to denote a person of status within a given group whose opinions are highly thought of and who can therefore influence the opinions of other members of the group. See TWO-STEP FLOW OF COMMUNICATION.
