social identity theory |
|
The idea that we readily divide people into in- groups and out-groups and that we find in-groups attractive because belonging to them enhances our SELF-ESTEEM. See also SOCIAL COMPARISON. |
social identity theory |
|
The idea that we readily divide people into in- groups and out-groups and that we find in-groups attractive because belonging to them enhances our SELF-ESTEEM. See also SOCIAL COMPARISON. |