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sleeper effect
A term used in several different senses in the SOCIAL
PSYCHOLOGY of ATTITUDE change. Its most frequent usage is
probably in describing a change in an attitude or opinion after a study
has been conducted. This may be one reason for inaccuracy in public
opinion polls. The term is also used to describe a more favourable
response to a communication after some time has elapsed, rather than
the expected decline in the effect of the communication. Sleeper effect
is also used to describe the DISSOCIATION between communication
and communicator over time so that people may become less receptive
to positive sources and more receptive to negative ones.
 



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