Australian psychometric aptitude and skills tests | Right People

phi phenomenon

The impression of seeing apparent movement. In its
simplest form two lights flashed on and off in quick succession,
with the right time interval between the flashes, will induce people
to perceive the light as moving between two points. This ILLUSION
is the basis for our PERCEPTION of movement in films, cartoons
and neon light displays. It was discovered at the beginning of the
twentieth century by the first GESTALT PSYCHOLOGISTS , shortly
after the film industry was created.

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