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Glossary

Skinner, B.F. (1904-1990)

The most celebraled exponent of BEHAVIOURISM not just in EXPERIMENTAL PSYCHOLOGY but as a means of running a society. His original technique of OPERANT CONDITIONING was based on the work of PAVLOV and WATSON. He has expounded the social implications of his views in a number of influential works intended for the general public, notably Walden Two and Beyond Freedom and Dignity.

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