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social cognition

A combination of COGNITIVE PSYCHOLOGY and
SOCIAL PSYCHOLOGY which emerged in the 1960s. Seen as
part of the COGNITIVE REVOLUTION but with much older roots
in GESTALT PSYCHOLOGY. Principally concerned with our
INFORMATION PROCESSING and how we use it with the
minimum expenditure of cognitive effort to make sense of our social
environment and our social behaviour. This includes our
ATTRIBUTION of social behaviour and causality, the way we
STEREOTYPE people and our use of HEURISTICS.

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